CLIENT: ZALANDO - GET MORE FROM RUNNING

From Q4 2024 to Q2 2025, I supported Zalando as a Project Lead for their marketing campaign in the Netherlands, "Get More from Running", which was live in the market between March and April 2025. With the objective of creating a sports campaign that resonates with runners of all levels, we launched a creative concept that highlights the runner’s mindset including their discipline and struggles, but mainly their joy of running under the belief that winning happens every time you show up for a run.

Paired with a clear consumer message, "Get More from Running", Zalando reinforces its mission to grow as a multi-proposition retailer for fashion and lifestyle. The campaign scoped a multi-channel strategy across Paid, Owned, and Earned media, including Out-Of-Home (OOH), Wild-postering x Guerrilla, OLV (YouTube), Social Media (Instagram and TikTok), Influencer collaborations, Local Partnerships, Offline Training Sessions, Onsite activations, Push Notifications, Newsletters, and Press Releases. The campaign had a very positive reception and impact, contributing to enhancing Zalando’s perception in the sports category.

CREDITS

Client Zalando
Creative Agency Pretty Good

Full credits soon.